About Us
We do not buy hardware to flip for profit. We provide automated testing tools and direct buyer connections so you always get fair cash value, complete data wiping, and certified carbon savings.
Where we started
After working for more than half a decade in device trade-ins and hardware reuse, we saw how broken traditional systems were. Testing was slow and subjective, middlemen took giant cuts, and companies had no easy way to prove their carbon savings. We started Upvalue Technologies to fix this.
We brought hands-on experience running trade-in programs with global brands like Samsung, Maxis, and Switch, as well as top international trade-in partners. Today, our software powers both everyday smartphone trade-ins and high-value AI server upgrades with complete transparency and fair market pricing.
Traction & milestones
Nov 2023
Feb 2024
Jun 2024
Mar 2025
Sep 2025
Oct 2025
Jan 2026
May 2026
Jul 2026
Aug 2026
Leadership, engineering, and advisors with deep experience in trade-in, diagnostics, and global scale.
CEO
Technology entrepreneur with 12+ years in startups and 6+ in trade-in and device lifecycle. Ex–Safe Securities (Lucideus), a $700M cybersecurity company; ex-CTO at InstaCash, scaling an $18M SaaS business. Drives Upvalue's vision for neutral, trusted infrastructure in global device trade-ins.
Chief Alliance & Strategy Officer
16+ years in strategy, partnerships, and operations. Leads global expansion and ecosystem partnerships, bringing Upvalue into the world's largest trade-in programs and forging long-term alliances.
SVP, Customer Experience
8+ years designing and running SOPs and SLAs for global programs. Owns end-to-end customer experience—onboarding, support, and delivery—so partners get consistent, reliable operations.
SVP, Application Development
8+ years in native and hybrid mobile across multiple regions. Leads app development for store and consumer touchpoints, keeping experiences fast and aligned with program workflows.
SVP, Platform Engineering
10+ years in backend systems for trade-in, CRM, and ERP. Builds the core platform—APIs, integrations, and infrastructure—that powers grading, pricing, and settlement at scale.
Advisors with enterprise and regional experience supporting Upvalue’s strategy, partnerships, and growth.
Strategic Partner & Advisor for South East Asia
Founder & Group CEO, Tahira Group
A self-made businessman, Vincent believes that the soul of a successful business is about having faith, passion and conviction. He has exercised that constant conviction throughout his 32-year career, with management positions at Mobil Oil Australia, Scandinavian Airline System, MBF Finance, and Chariot Limited.
Strategic Partner & Advisor for Thailand
Ex-COO, MK Group of Companies / MD, Ingram Micro / Ex-CEO, Nokia / HoD, Orange
With deep experience in the Thai market and strong relationships across enterprises and ecosystem partners, Siriporn supports Upvalue's expansion in Thailand by helping shape market entry strategy, building local partnerships, and aligning our platform with regional business and regulatory expectations.